Mountain Goat Archive

Catalogs, price lists, ads, and shop photos, 1981 to 1995

Mountain Goat's paper trail, from the earliest mailers out of Chico to the last catalog in 1995. Click any page to open it full size and read the fine print. Prices, paint names, and the occasional joke are all part of the story.

For the short version, start with the Mountain Goat history. To see the real thing, look up next time you're in the shop.

The early years

1981 to the mid-1980s

An early Mountain Goat mailer
An early Mountain Goat mailer
Early catalog page: hand-made frames, oval tubing, one-piece bars
Early catalog page: hand-made frames, oval tubing, one-piece bars
Mountain Goat Cycles ad, early 1980s
Mountain Goat Cycles ad, early 1980s
Escape Goat price list, August 1982
Escape Goat price list, August 1982
Escape Goat ad, early 1980s
Escape Goat ad, early 1980s
Dealer price list, January 1983
Dealer price list, January 1983
Mountain Goat Cycles ad, mid-1980s
Mountain Goat Cycles ad, mid-1980s

Catalogs and the Chico shop

1987 to 1989

1987 catalog cover
1987 catalog cover
1987 catalog: the lineup
1987 catalog: the lineup
1987 catalog: specifications and paint
1987 catalog: specifications and paint
1987 retail prices and specifications
1987 retail prices and specifications
The Mountain Goat shop in Chico, late 1980s
The Mountain Goat shop in Chico, late 1980s
1988 catalog cover
1988 catalog cover
1988 catalog: the Mountain Goat story
1988 catalog: the Mountain Goat story
1988 catalog: Deluxe
1988 catalog: Deluxe
1988 catalog: Whiskeytown Racer
1988 catalog: Whiskeytown Racer
1988 catalog: Escape Goat
1988 catalog: Escape Goat
1988 catalog: Trench Goat
1988 catalog: Trench Goat
1988 catalog: accessories, options and soft goods
1988 catalog: accessories, options and soft goods
1988 catalog: paint
1988 catalog: paint
Bicycle prices, January 1988
Bicycle prices, January 1988
Specifications and options, 1988
Specifications and options, 1988
Frames in the shop, late 1980s
Frames in the shop, late 1980s
Mountain Goat stems, late 1980s
Mountain Goat stems, late 1980s
Freshly painted frames, late 1980s
Freshly painted frames, late 1980s
1989 catalog page: Deluxe
1989 catalog page: Deluxe
1989 catalog page: Whiskeytown Racer
1989 catalog page: Whiskeytown Racer
Fall 1989 price list
Fall 1989 price list
Fall 1989 specifications and paint finishes
Fall 1989 specifications and paint finishes

Paint, gazettes and full suspension

1990 to 1992

1990 catalog cover
1990 catalog cover
1990 catalog: custom paint
1990 catalog: custom paint
1990 catalog: custom paint
1990 catalog: custom paint
1990 catalog: Jeff Lindsay and paint samples
1990 catalog: Jeff Lindsay and paint samples
1990 catalog: custom paint
1990 catalog: custom paint
1990 catalog: tandem and specifications
1990 catalog: tandem and specifications
Summer 1990 price list
Summer 1990 price list
Summer 1990 price list
Summer 1990 price list
Cool Goat Gazette: new 1991 models
Cool Goat Gazette: new 1991 models
Cool Goat Gazette: Deluxe and Escape Goat
Cool Goat Gazette: Deluxe and Escape Goat
Cool Goat Gazette: paint and the Lombada tandem
Cool Goat Gazette: paint and the Lombada tandem
Cool Goat Gazette: ordering and options
Cool Goat Gazette: ordering and options
Cool Goat Gazette: the technical aspects of Mountain Goat
Cool Goat Gazette: the technical aspects of Mountain Goat
Cool Goat Gazette: frame details
Cool Goat Gazette: frame details
Summer 1991 wholesale price list
Summer 1991 wholesale price list
Summer 1991 wholesale price list
Summer 1991 wholesale price list
Summer 1991 wholesale price list
Summer 1991 wholesale price list
Summer 1991 wholesale price list
Summer 1991 wholesale price list
Mountain Goat ad, early 1990s
Mountain Goat ad, early 1990s
Goat News, June 1992: Whiskeytown FS and Road Goat
Goat News, June 1992: Whiskeytown FS and Road Goat
Spring 1992 wholesale price list
Spring 1992 wholesale price list
Spring 1992 wholesale price list
Spring 1992 wholesale price list
Spring 1992 wholesale price list
Spring 1992 wholesale price list
Spring 1992 wholesale price list
Spring 1992 wholesale price list
Whiskeytown FS ad, early 1990s
Whiskeytown FS ad, early 1990s

Aluminum, the Joule and the last catalog

1993 to 1995

Mudslinger press release, June 1993
Mudslinger press release, June 1993
Mountain Goat granola bars ad, 1990s
Mountain Goat granola bars ad, 1990s
Aluminum prototype
Aluminum prototype
Aluminum prototype
Aluminum prototype
Aluminum prototype
Aluminum prototype
Aluminum prototype in the Chico shop
Aluminum prototype in the Chico shop
1995 catalog: Whiskeytown Racer
1995 catalog: Whiskeytown Racer
1995 catalog: Whiskeytown Racer details
1995 catalog: Whiskeytown Racer details
1995 catalog: Joule
1995 catalog: Joule
1995 catalog: Joule details
1995 catalog: Joule details
1995 catalog: Route 66
1995 catalog: Route 66
1995 catalog: Route 66 details
1995 catalog: Route 66 details
1995 catalog: Mudslinger
1995 catalog: Mudslinger
1995 catalog: Goat Gear
1995 catalog: Goat Gear
1995 catalog: Goat Gear details
1995 catalog: Goat Gear details
Fall 1995 prices
Fall 1995 prices

Odds and ends

Frame card: what makes a Mountain Goat so special
Frame card: what makes a Mountain Goat so special
Frame card, signed by Jeff Lindsay
Frame card, signed by Jeff Lindsay
Racing for the Mountain Goat team
Racing for the Mountain Goat team
After Mountain Goat: an ad for Jeff Lindsay's Cutting Edge Products
After Mountain Goat: an ad for Jeff Lindsay's Cutting Edge Products

Got something for the archive?

If you have an old Mountain Goat catalog, ad, photo, or bike, we'd love to see it. Bring it by the shop.